Snoopy
2023
During my time at Playtika, I worked on Solitaire Grand Harvest during a year-long collaboration with the Snoopy (Peanuts) brand.
The game was granted access to Snoopy characters and official brand guidelines, while maintaining strict visual and creative limitations.
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My brief was to create social media assets that celebrated the collaboration. Due to brand restrictions, Snoopy could not be shown alongside the original Solitaire Grand Harvest characters, which required creative solutions that respected both worlds while keeping a strong visual impact.
I created a behind-the-scenes video showcasing the creative process behind bringing Snoopy into the game.
The video offered a playful glimpse into the new collection in the game.
I created a teaser video announcing the upcoming adventure in the game, designed to spark curiosity
& excitement ahead of the new experience.
Social Game
Newsletter
I created a teaser video announcing the upcoming adventure in the game, designed to spark curiosity & excitement ahead of the new experience.
Instagram Story
I designed two Instagram Story concepts featuring Snoopy.
One concept was based on a Tap-to story format, where the interaction unfolds across consecutive stories as the viewer taps forward.
The second format was a “Did You Know?” Instagram Story series, revealing fun facts about Snoopy while connecting players to the character and strengthening their emotional bond with the brand.
In additional posts I designed, I built and illustrated custom backgrounds tailored to each piece of content, ensuring they supported the message and enhanced the storytelling around Snoopy.
Each background was carefully crafted to align with the tone, narrative, and brand guidelines of the collaboration.