PELANOR
2024
At Pelanor, we specialize in optimizing your cloud spend, ensuring efficiency and cost-effectiveness. Revolutionize your cloud cost analysis with dynamic, visually engaging graphs.
As part of my role in Pelanor, I've been entrusted with the development of a comprehensive design system.
This includes crafting visually appealing art for our CUBECOIN stand, creating merchandise such as stickers and T-shirts for the team, and producing captivating animations for web.
My objective is to cultivate a brand image that exudes stability, reliability, and a touch of fun.
This project was collaboratively with Rotem Levy.
CUBECOIN main poster
Cloud Character
The brief was to create the logo "Ninja" character in to something new, more dinamic and young.
Pelanor wanted to create a small merchandise line just for her workers.
As a result, I crafted a "clean" character with fine lines and small texture that give edge that can go on T-shirts, stickers socks and give the print a warm pleasant feeling.
Sketches
Quick sketches of ideas for the brief,
I wanted the cloud will have movement.
I played with the idea that the cloud think and have more cloud coming out of him, that he his a rocket and cloud coming out of him as smock, and him just having fun.
First test
After creating the sketches,
I paint them and realised that it seems childish, and more related to the world of gaming then the company her self.
I did some more research and came with a more "fine" look and mature,
which corresponds to the brand's values.
